Brand

Gucci becomes first major brand to accept ApeCoin payments

Italian high-end fashion giant Gucci has become the first major brand to accept payments in the Bored Ape Yacht Club affiliated ApeCoin (APE). The move was announced on August 1 and could provide the ApeCoin project with significant mainstream exposure along with bringing further utility to the cryptocurrency. Gucci customers in the United States (U.S.) …

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