Why NBA Athletes Are Turning to Web3 to Build Generational Wealth

Forty years ago, music industry kingmaker Jimmy Iovine correctly identified black culture as a rich source of commerce-driving-influence. Iovine invested his time and money into unearthing and anointing many black, brown and or underresourced musical artists through Interscope records. A top list of them includes the late Tupac Shakur, Dr. Dre, Mary J. Blige, The …

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