But even though NFT “ticket stubs” help put money back in the hands of sports teams and fans, since they don’t function as actual tickets and can’t be used to enter a game, they don’t fix other issues with traditional ticketing (e.g., scalpers, high resale prices, fraudulent tickets). As an industry, this is something collectively …
A new job posting by America’s biggest ticketing company, Ticketmaster, reveals mainstream interest in exploring new revenue streams using nonfungible tokens (NFTs). Over the past two years, artists, musicians and the sports industry helped thrust the NFT ecosystem into the limelight as the technology served its purpose as a powerful fan engagement tool. Conversely, most …
Ticketmaster scouts productization of enterprise NFTs beyond ticketing Read More »